Who we are
Founded in 2005, Base Brands™ invents creative, practical consumer products that provide solutions for everyday activities. Including innovative and eco-friendly homeware, pet gear, kitchenware, food storage containers and specialty items, the company’s inventions continuously challenge category standards with solutions that fill distinct unmet consumer needs. Base Brand products are available in an every-growing variety of major retail outlets, in stores and online.
Our Reason For Being
Base Brands was founded out of a need to build a better mouse trap. Our products provide simple solutions that make life easier. We listen to what consumers want and figure out what handy and helpful item will do the trick—then go build it.
Reduce™: Eco-friendly line of re-usable water bottles and accessories, bamboo kitchenware, trash cans
Reduce™ Water Week: a set of slim refillable BPA-free plastic and aluminum water bottles designed to fit in a convenient shelf tray for easy weekday hydration at home, office or school, eliminating the need to purchase wasteful disposable water bottles.
Reduce™ Compactor Can: a one-of-a-kind household trash can with a built-in compactor lid that compacts twice the amount of trash in the average home. By pressing down on the patented lid, consumers can easily and safely “push” down their trash, extending the life of their garbage bags, without exposure to mess and harmful bacteria.
Reduce™ Melaboo™ Kitchenware and Tools: Melaboo™, made from bamboo, is a 100% biodegradable, non-toxic, eco-friendly line of brightly colored plates, bowls and kitchen tools that are both functional and attractive.
Pet Trek™: Creative solutions for on-the-go pets and their owners, including a combo water bottle/bowl and handy travel backpack.
Founder Ken Kreafle brings over 20 years of consumer product design and development experience to his role as CEO. Kreafle held high-profile management positions with both Fortune 500 and start-up companies including In Zone Brands, Thermo-Serv Inc., and Storyline Europe. In his previous roles, Kreafle consistently led projects that contributed to impressive revenue and sales growth. Kreafle founded Base Brands because of his desire to invent solutions-based products, focusing on problem solving and great design in a creative, engaging environment. A marketing and advertising graduate of the University of Florida, Kreafle also holds five patents for various product inventions.